BRANDiosity is an insights & strategy boutique focused on segment marketing.  Our perspective is grounded in rigorous business analysis, proprietary research techniques and best-in-class marketing processes honed at some of the world's leading marketing organizations.  We help client brands address structural opportunities and issues through customized research and strategy engagements.  Clients include leading global brands and many of the Fortune 500. 

Segment marketing is not multicultural marketing, it is about identifying, prioritizing and more effectively marketing to your opportunity segments, whatever their composition might be.  Segment marketing is underpinned by the belief that segmentation and targeting precede all other marketing strategies and tactics.  We fundamentally believe that all marketing analysis & activity should pivot off priority targets and pivot off the development of an intimate understanding of their needs vis-a-vis your brands - which then allows us to develop a winning commercialization strategy (holistic and not limited to just marketing) an the corresponding plans, tactics and ideas. 

BRANDiosity has helped clients such as AutoZone, Dr Pepper, Miller Brewing, Heinz, Turner Entertainment, Corona, Capital One, FedEx and Pepsi crack the code with priority segments.  Our segment marketing practice is second to none - no other firm can boast our depth of experience across so many blue chip brands.

A majority of our segment marketing work has focused on Hispanics given clients' significant interest in this opportunity segment, but we have also successfully applied segment marketing to youth, blue-collar consumers, African-Americans and small businesses.