Juan C. Garcia
Domain / Title
- Chief 'Get To Know Your Brand' Officer
Brands Worked On
- Pepsi, Diet Pepsi, Aquafina, Power of One, Mountain Dew
- McDonald's, Wendy's, Miller Lite, Coors, TimeWarner Cable, Pizza Hut, Borders, TracFone, Net10, La Costeña, Gatorade, Sunny D, Ben & Jerry's, YM Magazine, Maybelline, TetraPak, Coca-Cola, etc...
- Helping drive growth for Aquafina
- Building a channel strategy focused on identifying new growth channels for Gatorade
- Helping McDonald's regain its growth trajectory
- Preserving hundreds of millions in shareholder value for Grupo Bavaria (SAB Miller) by developing an offensive strategy vs. a competitive threat
- Developing innovative new product development research techniques to help Pepsi decrease time to market and the success rate of new products
- Insights/Alternative Research Methodologies
- Brand / Marketing Strategy
- Marketing To Hispanics
- Marketing To Youth
- B.B.A, George Washington University; MBA, Monterey Institute of International Studies
- Whole Foods, Apple, BlackBerry, Las Vegas, Ikea, Rolling Stones, Asus, Cirque du Soleil, VitaminWater
- "Do or do not, there is no try." Yoda
