Domain / Title

• Chief 'Grow Your Brand' Officer

Brand Management Experience

• Gatorade, Barq's, Mello Yello, & Mr. Pibb
  

Brands Consulted On

• Retail: Wal-Mart, Borders, Waldenbooks, Blockbuster, AutoZone
  
• CPG: ConAgra, amp (Pepsi), Rickard's (Molson), Canadian Light (Molson), Miller Lite, Miller High Life, Nestea, Heineken, & Dr. Pepper
  
• Entertainment: Blockbuster, NBA on TNT, & Vodafone
  
• Services: Vodafone, Chase Manhattan, & IDT Financial Services
• B2B: Disston (Kennametal)
  

Major Accomplishments

• Established and ran the Latin American and Marketing 2 Hispanics practices at the Zyman Group
• Spearheaded the repositioning of Wal-Mart de Mexico's multiple banners on a consultative basis while at The Coca-Cola Company
  
• Propelled Barq's from a small, regional brand to the nation's leading root beer and tenth best-selling soft drink

Areas of Expertise

• Brand / Marketing Strategy
• Retail Marketing
• Marketing to Hispanics

Education

• B.S. from the University of Florida; MBA from Indiana University

Most Admired Brands

• Real Madrid, ThinkPad, Chipotle, & Dyson

Favorite Quote

• "Curiosity is the lust of the mind."  Thomas Hobbes