Title

• Co-founder & Partner

Brand Management Experience

• Gatorade, Barq's, Mello Yello, & Mr. Pibb
  

Brands Consulted On

• Retail: Walmart, Borders, Waldenbooks, Blockbuster, AutoZone
  
• CPG: ConAgra, amp (Pepsi), Rickard's (Molson), Canadian Light (Molson), Miller Lite, Miller High Life, Nestea, Heineken, Dr Pepper, Corona, Victoria
  
• Entertainment: Blockbuster, NBA on TNT, Lopez Tonight (TBS), Vivendi
  
• Services: Vodafone, Chase Manhattan, IDT Financial Services, Capital One
• B2B: FedEx, Disston (Kennametal), Huber Engineered Woods
  

Major Accomplishments

• Established and ran the Latin American and Marketing 2 Hispanics practices at the Zyman Group
• Spearheaded the repositioning of Walmart de Mexico's multiple banners on a consultative basis while at The Coca-Cola Company
  
• Propelled Barq's from a small, regional brand to the nation's leading root beer and tenth best-selling soft drink

Areas of Expertise

• Brand / Marketing Strategy
• Retail Marketing
• Beverage Marketing
  
• Segment Marketing

Education

• B.S. from the University of Florida; MBA from Indiana University

Most Admired Brands

• Real Madrid, Tumi, Chipotle, & Marmot

Favorite Quote

• "Curiosity is the lust of the mind."  - Thomas Hobbes