HOW DO WE WORK?

o.jpg

We focus on three distinct yet integrated areas that are required to build successful brands:
 

INSIGHTS: Customized research, both qualitative and quantitative, that provides a platform of actionable knowledge to inform strategy development


STRATEGY: Effectively position client brands to optimize relevance for target consumers and drive meaningful differentiation from the competition


INNOVATION: The ability to identify high value opportunities and deliver them to the market using an open-innovation approach and NPD discipline


We believe that our approach really is 'Better, Different & Special':

Flexible, modular approach allows every project to be customized to meet unique client needs


Building brands and identifying opportunities is done through the eyes of the consumer


Grounded in the business and its context, rooting out myths or paradigms that limit growth


Rigorous front-end due diligence to optimize the entire process and maximize efficiency


Hypothesis-based process vs. fishing expedition; validation informs direction


Back-end actionability & socialization across the enterprise in order to maximize effectiveness


Collaborative approach with the client, consumers, customers and client agencies