SEAN MARTIN
Lead Qualitative Strategist
20+ years blending marketing strategy and qualitative expertise—client side (Coca-Cola, Gatorade, inaugural CMO of JUST Water) and consulting.
Led 65+ projects for major tech platforms, plus extensive beverage and high-stakes B2C/B2B studies.
Spanish-born and fluent. Skilled at connecting with hard-to-reach audiences—from teens to blue-collar workers—and bringing a global lens to complex markets.
JEFF SHUSTERMAN
Lead Quantitative Strategist
30+ years delivering actionable marketing research across CPG, heavy equipment, healthcare, energy, and tourism. Expert in branding, segmentation, and equity measurement.
Led major heavy equipment and travel accounts and directed one of the nation’s most accurate polling units.
(President & CEO, Majority Opinion Research, Brandiosity’s quantitative partner.)