SEAN MARTIN
Principal, Qualitative Strategy & Insights
Sean is a seasoned marketing strategist and qualitative research expert with more than three decades of experience on both the client and consulting sides. Before founding Brandiosity in 2005, he held marketing leadership roles at The Coca-Cola Company, Quaker Oats (Gatorade), and Novartis AG (Alcon), and served as a Principal Consultant at the Zyman Group, where he worked alongside Sergio Zyman, Coca-Cola’s former CMO.
As Brandiosity’s lead for qualitative strategy and insight development, Sean blends empathy, business acumen, and a highly consultative research style. He designs and moderates studies that go beyond surface-level feedback—uncovering deeper motivations and delivering strategic insights that move the needle. Sean’s expertise spans both B2C and B2B sectors. On the B2C side, he brings deep category knowledge in consumer products, technology, and entertainment. His B2B work has centered on global initiatives for one of the world’s largest heavy equipment manufacturers, as well as research in tools.
Sean is particularly skilled at connecting with hard-to-reach audiences, including teens, parents, young adults, and blue-collar consumers. He has led qualitative research across the U.S., Canada, and the U.K., often focused on user experience, brand positioning, and new product development.
JEFF SHUSTERMAN
Principal, Quantitative Strategy & Analytics
With more than 30 years of solid marketing research experience, Jeff’s career has been built on working closely with clients to solve marketing problems, make sound marketing decisions, identify opportunities and track success. Considered an expert in branding research, Jeff has successfully consulted across a diverse set of industries on brand development, positioning, segmentation and equity to help companies maximize their impact in the marketplace.
Jeff has worked with consumer packaged goods companies to track market presence and successfully bring new products to market; with restaurants to build desirable images and increase business; with healthcare organizations to rise in an increasingly competitive and regulated industry; with automotive manufacturers to design and price new vehicles; with tourism destinations to profile current visitors and identify ways to attract new ones and; with energy and communications providers to measure customer satisfaction and, increase loyalty. Highlights in Jeff’s career include leading niche specialty automotive and travel and tourism research teams, as well as leading one of the most accurate polling units in the country.