SEAN MARTIN
Marketing Strategist & Qualitative Research Moderator
Sean is a marketing veteran with a strong blend of practitioner and consulting experience. He has spent more than 25 years conceptualizing, developing, and deploying world class marketing strategies, capabilities, and activation paths across dozens of brands. His areas of expertise include consumer insights, brand & marketing strategy, and innovation.
Sean’s marketing practitioner experience was honed at leading companies such as Quaker Oats (Gatorade), The Coca-Cola Company, and Novartis AG (Alcon). Prior to founding Brandiosity in 2005, Sean was a Principal Consultant & Practice Leader at the Zyman Group, where he served as an understudy to one of the preeminent marketers of the time, Sergio Zyman, the former CMO of The Coca-Cola Company.
From August of 2014 to July 2015, Sean assumed the role of interim CMO for JUST water. JUST is a purpose-driven startup founded by Will, Jada, and Jaden Smith. The company is focused on developing consumer products that are better for you, better for the environment, and better for the communities in which it operates.
Sean is an accomplished moderator across a range of qualitative methodologies (e.g. traditional focus groups, ethnographies, retail intercepts, one on ones/IDIs, and online focus groups). Sean has also facilitated dozens of strategic work sessions and ideation sessions for clients.
Sean is an active American Marketing Association volunteer as a member of its Marketing Practitioner Council and the Annual Conference Planning Committee.